UP’s takes its fragrance & faith to London at World Travel Market 2025

Uttar Pradesh Tourism is all set to bring India’s spiritual and cultural essence to one of the world’s biggest travel stages.

The Directorate of Tourism, Government of Uttar Pradesh, will participate in the World Travel Market (WTM) London 2025, taking place from November 4 to 6.

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Uttar Pradesh Tourism will present a captivating showcase of the state’s heritage and tourism diversity, including Kannauj: The Perfume Capital of India’the Spiritual Triangle (Prayagraj–Ayodhya–Kashi), the UNESCO World Heritage Site Taj Mahal, the Buddhist Circuit, and the Shri Ram Temple in Ayodhya, among several other destinations that reflect the richness of the state’s culture and spirituality.

State Tourism and Culture Minister Jaiveer Singh said, “At WTM London, Uttar Pradesh will showcase the essence of India, from spirituality to craftsmanship and from tradition to innovation.”

The state’s participation will focus on B2B meetings and tourism promotion at the international level to position Uttar Pradesh as one of the world’s leading travel destinations. Visitors will also experience the fragrance of Kannauj’s legendary attar, the serenity of Lord Buddha’s sacred sites, and the grandeur of Ayodhya and Kashi, symbolizing India’s timeless heritage.

The Buddha Circuit and Spiritual Triangle will highlight Uttar Pradesh’s unique place in global religious tourism, while the pavilion will also promote eco, rural, and cultural tourism along with signature festivals like Deepotsav and Dev Deepawali.

Singh added that Uttar Pradesh’s participation in WTM London 2025 at ExCeL London (1 Western Gateway, Royal Victoria Dock, London E16 1XL), Stall No: N12-420 marks a major step in strengthening international tourism partnerships and reaffirming the state’s place as the cultural and spiritual heart of India.